The Five I’s of Alumni & Parent Relations

Identified – The first step to good alumni & parent relations is knowing who your alumni & parents are, their mailing addresses, email, phone numbers, and as much other information as you can gather about them. Most chapters have 30-40 percent of their alumni & parent records lost as well as 75 percent or more of their alumni & parents with limited information.

Informed – Keeping alumni & parents up to date on the actions of the chapter and fellow alumni & parents is important. They should help form and maintain your chapter’s vision by continuing to be informed. Since alumni can lose touch with their friends and the chapter quickly and parent’s connection is only for a few years, a constant flow of information is important.

Interested – Offering alumni & parents information about others, and the issues they are concerned with, is the key to getting and keeping them interested. For alumni, this depends greatly on the amount of loyalty and dedication that was developed during the undergraduate years, but need not be limited by that. For parents it depends mostly on their son’s current experience.

Involved – The opportunity to affect the future of the chapter, or just the opportunity to share in the present activities, are the keys to alumni & parent involvement. All alumni & parent programming should seek to get them participating in planning, decision making, and activities. Focus should be placed on volunteer involvement, event attendance, providing internships, and supporting leadership programs.

Invested – In terms of involvement, the pinnacle is having alumni & parents actually invest their money in your programs. This can be as simple as paying for attendance to a function, participating in the annual fund, or donating to the House Corporation and the Educational Foundation for their programs.


To learn more, please contact Matt Noble at matt.noble@fmgtucson.com or 520-990-3250.